What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
How you portray your business has a direct impact on how your potential customers perceive you. You have the opportunity to share your messages and define what sets you apart from competitors.
How will Content Marketing
help my business?
Content marketing ensures that the content being posted about your product or service has a goal and is part of an overall content marketing strategy. Our competitive content analysis, content gap and opportunity analysis allow us to identify new content opportunities and find weaknesses in your competitors’ strategy. It’s just another powerful tool in the overall SEO toolbox to help you leapfrog over your competitors and place YOU as an authority in your niche market.
We’ll work together you to create, high-quality, solution-based content in the form of website copy and blog posts. Providing timely, frequent and robust content can help you develop strong relationships with your current and prospective client base.
When it comes to writing for business, you need to do far more than provide a nifty, grammatically correct sentence. Writing for business websites is about marketing, influencing and ultimately understanding your target market inside out. Your website is often the first impression someone has of your business. It speaks volumes on your behalf and you absolutely want to make a positive lasting impression. I’ll fine-tune your website copy so that it’s engaging, search engine optimised, and free of any spelling or grammar mistakes.
Content Review and Gap Analysis
Is your content not getting the attention it deserves? If so, it’s time for a thorough content review. This also includes a content gap analysis which allows for a greater understanding of your current content coverage and search engine visibility compared to others in your industry.
You are an expert in your field with a wealth of experience and expertise, but maybe you aren’t comfortable with putting all of your ideas down on paper in an organised manner that will grab people’s attention. With your input and my research, I’ll write your blogs so that you’ll have content to post regularly, keeping that SEO ranking where it should be and providing your client base with value.
Current Content Optimisation
As assessment of your current content is part of the overall content marketing strategy. It’s likely that you already have great articles published on your website, but perhaps they are not as optimised as well as they could be. Updating and optimising current content is a great way to breathe new life into something you’ve already worked hard on. We’ll just make it even better.
SEO Copywriting, Proofreading and Editing
Have you got loads of blogs written and content to share with your target audience but need someone to check it over for spelling and grammar? Have you used a focus keyword in the copy? I’ll read it to ensure it makes sense to those who have no prior knowledge of the subject matter and I’ll spot those typos and syntax errors. What you say and how you say it matters. I want to make sure that your target audience will love your content without being distracted by errors that could have otherwise been avoided. I’ll also check that your content is fully optimised based on robust keyword research.
Did You Know?
Of readers are turned off by content
that seems like a sales pitch
Blog posts and pages that
are published every month
Average word count of a
post on the 1st page of Google