The days of thumbing through local directories are long gone. These days, when people want to find a local business, 86% ask Google.
But if your local business has a website without any sort of SEO or even a Google My Business listing, the chances of people being able to find you are close to zero.
If your website isn’t showing on Google’s results page, you can bet your competitors’ will be. And they’ll be taking all the business for themselves.
Local SEO helps make your business more visible to those searching in your geographic area.