What is PPC?
Google Ads or Pay-Per-Click (PPC), is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Those links at the top of your search results page with the letters AD in a green box means a company has paid to be in that position. That company is paying for a set of keywords to trigger that result. Each time someone clicks on the link, the company pays for the price of that keyword. With some keywords being more costly and competitive than others, choosing the wrong keyword can cost a company a lot of money with very little return on investment. That’s why pay-per-click management is so important.
How will PPC
help my business?
PPC displays your advertisement in front of actively engaged buyers at the moment they are searching for your product or service online providing you with an opportunity to increase your bottom line. A well-planned and structured PPC campaign can increase website traffic, conversions and revenue.
While organic search traffic can take weeks or even months, paid search advertising can get you those all-important conversions much quicker. With PPC, you get fast measurable results that aren’t dependant on SEO or algorithmic changes. Not only that, you know you are reaching the right audience.
Google Ads Management
How Our Google Ads
Management Service Works
We are mindful that many small business owners just don’t have a large budget for advertising. Unlike other agencies, we charge a flat management fee for Google Ads and not a percentage of your ad spend. This means that we are focused on maximising your profit rather than maximising your ad spend.
As with all the services we provide, we start with keyword research and have a close look at your market, your site and your competitors. If you’ve already run a Google Ads campaign before, we’ll analyse those to glean useful insights. Don’t worry if you’ve never had an ad, that’s a good place for us to start from too – clean slate!
Google Ad Campaign Set-up
Once you’ve decided on a Google Ads budget that you are comfortable with, we’ll set up your campaign focusing on your unique selling points and language that helps you stand out from the crowd. We’ll choose a specific goal for each campaign and create a targeted landing page for your ad. We’ll then create lots of variations of the ad copy.
We don’t just set up the ads and let them run for weeks on end. Once the ad is up and running, we’ll verify that the ad is generating the projected positive ROI. We continuously monitor progress, paying close attention to the metrics, tweaking and changing the settings based on the data we receive.
Our Reporting Is Crystal Clear
It’s your business to know how hard your ad spend is working for you, which is why we provide you with monthly reports as to what we have done, why we have done it and what we will do next. We’ll show you what’s working and what isn’t and recommend changes.
Did You Know?
Increase in brand awareness
in paid search ads
Average click-through rate for an ad
in the first position
Of clicks go to
top 3 paid ads