What is SEO?
SEO stands for Search Engine Optimisation. It’s the process of making your website search-engine-friendly, so it will get found on Google by potential customers you are trying to reach.
Why you need SEO?
Having a website without SEO is like setting up a shop down a dark lane in the middle of the countryside. No one will ever find you.
Applying SEO to your site means that search engines, like Google, will find it and show it to potential customers who are searching for what you have to offer.
The Importance of SEO
For Small Business Owners
Did you know that 90% of people searching online only check the first page of Google?
If your website isn’t there, you’re missing out.
The main purpose of SEO is to push your site to the first page of Google’s search results — and to do so without expensive advertising. So you get the maximum exposure for your site and reach more potential customers.
But I’m a local business, what can Local SEO do for me?
Just about all local businesses need Local SEO. It’s just that simple. Local SEO specifically deals with search engine optimisation for local businesses. An effective Local SEO campaign can allow your business to appear on page one of search engine results in the “map pack” and in the organic listings. Local SEO strategies help your business be found by people searching in a nearby location.
SEO works by matching the words and phrases on your website with those your ideal customers are searching for on Google.
To learn what words and phrases your customers are searching for, I need to carry out keyword research.
This part of the process can be time-consuming, but it’s worth it. And you’ll get a list of strong keywords that can be tried and tested over time.
An SEO audit is a crucial step in the overall SEO strategy. Using a range of tools, we zoom in to identify how well your business is doing online, identify foundational issues affecting organic search performance and flag areas where there is room for improvement.
Using the results of your in-depth SEO audit and keyword research, I’ll create an SEO strategy that’s based on the needs of your business.
Your strategy will constantly develop and evolve as I monitor what is and isn’t working. And if your SEO goals change, your strategy will adapt to accommodate them.
On-site and Off-site SEO
First it’s the on-site SEO. We’ll take a look behind the scenes of your website to make sure that it appeals to both search engines and users. This means adjusting components of your website to improve the front-facing aspect of your website as well as the technical set-up and coding. Once the on-site SEO checks have been passed, then we’ll move to off-site SEO strategies such as earning links from external websites, guest blogging and social media marketing.
I believe in transparency, openness and results. Every month you’ll get a report that shows your progress. These reports won’t be just computer-generated jargon, but a compilation of the metrics that matter to you.
When we’ve reviewed the results together, we’ll discuss if any adjustments need to be made to make sure your goals are still on track.
Did You Know?
worldwide per day
Of consumers go online
to find local services
Of search queries are
4 words or longer