Having a website without SEO is like setting up a shop down a dark lane in the middle of the countryside. No one will ever find it.
And if your customers can’t find your website, they’ll visit your competitors and spend their money with them instead.
If you want your website to be found, you need it to appear on Google’s search results page when your customers do a search. There are two ways to achieve this: You can spend a fortune on Google Ads, or you can have a solid SEO strategy.
SEO stands for Search Engine Optimisation. Its purpose is to tell the search engine that your site is worth looking at and has what your customers are searching for.