When business owners write their own copy, they often get it wrong.
They focus on what they want to write, rather than what their customers need to read. They make incorrect assumptions about what their customers already know. And they use language they’re familiar with, but that their customers may not be.
If they’re not skilled writers, they can also make mistakes with their spelling and grammar. And these won’t go unnoticed.
74% of UK adults said they notice the quality of spelling and grammar on the websites they look at. And 59% said they won’t use a company that has obvious grammar or spelling mistakes on its website.
SEO copywriting is copy that is professionally written, specially for your audience. So you can avoid these common mistakes and focus on making sales.