What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
How you portray your business has a direct impact on how your potential customers perceive you. You have the opportunity to share your messages and define what sets you apart from competitors.
How will Content Marketing
help my business?
Content marketing ensures that the content being posted about your product or service has a goal and is part of an overall content marketing strategy. Our competitive content analysis, content gap and opportunity analysis allow us to identify new content opportunities and find weaknesses in your competitors’ strategy. It’s just another powerful tool in the overall SEO toolbox to help you leapfrog over your competitors and place YOU as an authority in your niche market.
We’ll work together you to create, high-quality, solution-based content in the form of website copy and blog posts. Providing timely, frequent and robust content can help you develop strong relationships with your current and prospective client base.
Website Website Copywriting Services
The first aim of SEO copywriting is to make your website searchable, so visitors will find it when they do a search on Google.
But attracting visitors to your website is just the start. You then need to turn them into customers.
My website copy is targeted specially for your audience. It focuses on the information that’s important to them, the questions they want answers to and the factors that will convince them to buy what you’re selling.
The result is copy that’s informative, engaging to read and persuasive.
If you’ve had your website for some time, you may have a large back catalogue of blog content. But is it all still working for you?
Some blog posts are evergreen and stay fresh. But most have a sell-by date, after which they become stale and irrelevant. This is why it’s important to review them every so often.
The content review is like a spring clean for your blog. I’ll review and research your current content to see how it stacks up against the content your competitors are publishing.
This will show us which posts are good to keep, or update, and what topics we should be writing about going forward.
Google favours websites that are regularly updated with new, high-quality content. So it follows that having a blog on your website and posting articles regularly will help you climb higher on Google and maintain your position.
But you have a business to run and you probably have better things to do than writing blog posts.
With your input and my research, I can write your blog posts. This means more content for Google, more value for your customers and more business for you.
Current Content Optimisation
As assessment of your current content is part of the overall content marketing strategy. It’s likely that you already have great articles published on your website, but perhaps they are not as optimised as well as they could be. Updating and optimising current content is a great way to breathe new life into something you’ve already worked hard on. We’ll just make it even better.
Proofreading and SEO Editing
Errors in your content can distract your readers from your message. So if you’re writing your own blog posts, it’s often a good idea for someone else to read them before you publish them.
A second pair of eyes can spot things you might have missed, such as typos, spelling mistakes and errors in the grammar. It’s also a good test for whether your content is easy to read and makes sense.
I’ll read your posts through for you, correct any mistakes and highlight any problems for you to review. I’ll also check that your content is fully SEO optimised and uses keywords that will help your audience to find it.
Did You Know?
Of readers are turned off by content
that seems like a sales pitch
Blog posts and pages that
are published every month
Average word count of a
post on the 1st page of Google