WEBSITE COPYWRITING SERVICES
SEO website copywriting services for eco-friendly businesses
Clever copy that connects with your audience
You need clever copywriting – the craft of writing to market yourself to sell your products or services.
Copywriting has the power to build visitors’ trust and persuade them to buy from you. But when web copy doesn’t meet the mark, it will send your website visitors scurrying like a vole running from a raptor.
Finding the words that get people talking
Everyone can write, but it takes a copywriter with years of experience to write words that convert website visitors into paying customers. Copywriting is a science as well as an art. Professional writers choose every word and sentence for a reason and will ensure your website is written in your brand’s unique tone of voice.
SEO is embedded into the writing process right from the start, ensuring easy navigation for both visitors and search engines. Don’t lose potential sales because your website copy doesn’t speak to your target audience.
Leave your copywriting to SavvySEO
Crafting great copy takes time, and busy eco-business owners like yourself just don’t have the hours to spare to research, draft and finally publish the content you want.
UK based members of the Professional Copywriters’ Network will be writing your web copy. There’s no outsourcing to non-native English speakers or AI generated content.
You’ll get copy that grabs attention, communicates your business’ benefits and converts your visitors into sales. And of course, SEO optimised copy is standard at Savvy SEO.
Combining your expertise and input with our research, you won’t find any boilerplate phrases or generic copy. You’ll get insight-driven copy that speaks to your audience.
The website copywriting process
After an initial meeting to find out more about your business, you’ll receive a copy of the creative brief. Once you’re happy that we’re on the same page, we’ll get started.
Researching your competitors and your target audience is a crucial part of the process. This isn’t rushed because high-quality, informative and inspiring web copy needs extensive research.
The first draft will be sent to you in plenty of time for you to read and approve. Our copywriting service includes up to two rounds of revisions as it’s highly unlikely that more will be needed.
The ideal tone of voice
Your tone of voice shapes not only the way you speak to customers, but also what they can expect from your brand. We’ll craft irresistible website copy that sets you apart from competitors and helps your target audience to instantly recognise you. Whether you need to define your brand voice for the first time or update your existing verbal identity, your website copy will trigger your readers’ emotions and persuade them to buy your product or service.
Keyword optimised copy
Keyword research is a crucial element of our website copywriting service. If you’ve already got a set of search terms, that’s great. We’ll review them and do our own research to make sure there aren’t any missed opportunities.
Then, keywords will be incorporated naturally into the web copy so that it’s easy to read and gives readers the answers that they’re looking for. Long gone are the days of keyword stuffing. Synonyms and related terms will be weaved in seamlessly so that your website copy sounds perfectly natural.
Point Clair House Case Study
Point Clair House is a luxury self-catering cottage set in the Scottish Highlands on the edge of the legendary Loch Ness. When we took on this client, the website was in the development stage and we were tasked with rewriting the existing web copy and with taking the website in a more professional direction. The website listed the features of the cottage – but it didn’t entice people to book their next getaway.
So, how did we solve this? We used imagery-driven copy and taglines to draw visitors into the owners’ romantic location.
The end result was captivating copywriting that perfectly encapsulates the unforgettable Scottish holiday experience that Point Clair House creates. Website visitors could now picture themselves escaping their city life, enjoying open conversations around the fire and truly finding solace in nature.
How did this affect traffic?
In just a few months, the number of clicks and impressions increased. These results were achieved despite the country being in lockdown and in a climate of anxiety to travelling and staying at accommodation.
“It’s very rare for me to be impressed. I have woken to a dull morning and then I started to read the document and WOW! I love it and it put a smile on my face and all of a sudden it’s not dull any more. This writer is truly talented and love what she has created adding all the everyday details I have missed. I think this has made me realise for the first time it’s worth spending the money for good words.”
Kal – Co-owner of Point Clair House