LOCAL SEO SERVICES
Local SEO services for sustainability-focused companies
Reach local customers, improve your visibility and receive more relevant traffic.
Be found, be visible and stand out in local searches
Whether you’re an eco-friendly business with a bricks-and-mortar store such as a zero-waste shop, or a service-based business such as a solar panel installer, my local SEO services will help your business be found by people looking for your product or service in your geographic area.
Why your eco-friendly business absolutely needs local SEO
Only so many people will happen to walk past your shop. But what happens when people live or work nearby, but don’t even walk down your street? You’ve got to let people know where you are.
It’s simple – if your website isn’t showing on Google’s results page, you can bet your competitors will be. Without a solid local strategy in place, those people in your geographic area will be popping into your competitors’ shops instead.
What is local SEO?
- Local SEO is a range of tactics and techniques to target customers in your local geographic area. In a nutshell, it helps make your business more visible to your audience and more likely to get those all-important clicks.
- Local search is when someone types in a search query to Google with local intent, such as “green roof installer”, “green roof installer near me” or “green roof installer London”. Google knows that the person isn’t looking for information on how to be a green roof installer. They are looking for an installer nearby and since Google knows where they are, it will bring up local results.
- Think of local SEO like a ‘normal’ Google search. The key difference is that Google uses a unique set of factors to rank a business in local search results. When someone searches online, Google scans through its index to provide the best and most relevant results for that person’s query.
- Local SEO tactics give the right signals to search engines and to visitors, allowing your business to appear in local searches. There’s no doubt that local search drives traffic to your website and if you don’t have a local SEO plan, you could very well be losing business.
Here’s how I implement my local SEO services
Google Business Profile
Local SEO services starts with your Google Business Profile (formerly Google My Business) is just as important as your home page, so it will be fully optimised to maximise the potential of showing up in the map pack.
Local Citations
It's crucial that your business name, address and phone number are consistent across the web. I’ll review existing mentions of your business and where there are discrepancies, I'll get those fixed.
Meta Data Optimisation
Although not a ranking factor, meta titles and descriptions can influence your click through rate. These elements will be optimised so that your website has the best chance of being clicked on.
Local Content Creation
I'll create thoroughly researched content that answers your target audience’s most frequently asked questions.
Local Link Building
Boost your local search rankings with my local link building strategy so you’re found more often for those geo-targeted phrases.
An insight-driven and customisable local SEO service
It’s important to remember that each business is different, so there’s no one-size-fits all local SEO service that will be rolled out. My local SEO strategy will be based on how well your website performs and your overall online presence. It will also depend on your starting point and how far you’ve got to go to achieve the number of leads, enquiries and footfall you want.
By communicating the local relevance of your website to Google and utilising the various tools and techniques to develop your local presence, Google will receive signals that your business should be shown in local search results.
Google Business Profile Optimisation
Optimising your listing is a no-brainer. Besides the fact that it’s a free tool, businesses that verify their Google Business Profile are twice as likely to be considered trustworthy by consumers. And, 72% of consumers who perform a local search visit a store within five miles of their current search location. Get your business profile optimised for a greater chance of showing up in Google’s top three spots, known as the map pack.
Local SEO Case Study
I optimised Nordland Landscapes for “Landscape Construction Company” and various other related search terms. From the 1st of August until the 1st November 2021, the company received 1.5k views of their business listing and there were 100 visits to their website directly from the business listing. This is the number of enquiries I’d expect for a high-end landscape construction company with a project value worth ten of thousands of pounds.
Since working with Savvy SEO since 2018, Nordland Landscapes has undertaken fifty landscape construction projects of various sizes and budgets, 90% of which were a result of a Google search.
SEO stands for search engine optimisation. It’s the process of improving a website’s content so it’s more visible to search engines like Google, Bing, Yandex and Baidu. Good SEO involves creating authoritative content that provides the best possible answer a searcher has. It also involves making sure your website loads quickly, and that the content is easily accessible for desktop and mobile users.
The minimum contract length is six months. This is to allow enough time for the SEO campaign to show results. After six months, the contract continues on a rolling monthly basis. During this time, if you wish to cancel, you can give us 30-days’ notice so we can tie up loose ends and prepare all the data we’ve collected to hand over to you.
At the end of every month, you’ll receive a report with details of the work completed and details of your website’s ranking, keyword positions, traffic, and conversions. Throughout the month, you’ll receive updates and I’ll be in contact with you.
Search engine optimisation can take several months to see an improvement in ranking and traffic. How long it takes depends on how competitive your niche is, how bad or how good your SEO is and how much work we’re doing for you. Improvements generally occur after four to six months of consecutive SEO work, with significant gains occurring between six and twelve months.
The cost of SEO will depend on what’s needed to get you ranking highly. It will also depend on the size of your website and how competitive your niche is. You can expect to invest between £1,500 to £5,000 a month.
Local SEO is not appropriate for 100% e-commerce businesses. That’s because there is no physical location for customers to visit. Local SEO is good for a business that interacts with people. If you never meet in person, then local SEO isn’t the right SEO strategy for your business.
